Category Archives: Lead Generation

User Acquisition

In this post I will describe the user acquisition process we used to get thousands of people to sign-up for TypeKids.com. Quite a success, but  it was preceded by a launch that taught me the importance of having a strategy to acquire users. I vividly remember the first time a friend and I launched a… Read More »

7 Ideas For Lead Generation

You have everything in place that makes your business attractive for prospective clients: a great product, happy customers and expertise in your niche. But, how do you find new customers? Lead generation is the generation of inquiry into the products or services that your business offers. You might have already considered cold calling, which is… Read More »