Category Archives: Sales

A Pricing Strategy for B2B SaaS

I answered this question about pricing strategy on Quora and figured I´d turn it into a post as well. Pricing strategy is the source of endless discussions in many companies because it is impossible to know for sure if you got it right. There is no one-size-fits-all answer. A pricing strategy that works for one… Read More »

Launching the PR Platform

So, what happened with the idea I described in this post? We launched PRDuck a couple of months later. Here´s a long overdue update on how things have worked out so far. The idea behind PRDuck The platform was designed to be useful for two types of users: bloggers and companies. Bloggers can use PRDuck… Read More »

User Acquisition

In this post I will describe the user acquisition process we used to get thousands of people to sign-up for TypeKids.com. Quite a success, but  it was preceded by a launch that taught me the importance of having a strategy to acquire users. I vividly remember the first time a friend and I launched a… Read More »

7 Ideas For Lead Generation

You have everything in place that makes your business attractive for prospective clients: a great product, happy customers and expertise in your niche. But, how do you find new customers? Lead generation is the generation of inquiry into the products or services that your business offers. You might have already considered cold calling, which is… Read More »