A simple way to stand out.


We ordered plates from a webshop that is run by a very traditional brick-and-mortar store. Together with the plates came a handwritten note from the owner of the store to thank us for the order.

If I were the store manager and someone would have proposed this idea, I would have probably discarded it as “fake”. So I was surprised by my reaction to the card: I appreciated it.

Someone taking the time to make such a gesture, a human touch in this time of online transactions. It seems real because it is something that does not scale. And even if it is a gimmick, I do not care.

When you run a business you have to find ways to stand out. If you do nothing remarkable you are average, which is the easy, lazy and boring alternative.

The card is just a small example, there are many ways you can stand out. How will you go about it?

About the author

Ivo Oltmans
By Ivo Oltmans



My name is Ivo. In the last 10+ years I have worked on various SaaS products in marketing, sales and business development roles.

Want ideas to grow your company? I love meeting new people and chatting about business. My gmail handle is i.oltmans.

When in doubt whether or not to contact me, you should :-)