When you start selling your SaaS to larger customers, some of them will inevitably ask for custom contracts. Large companies can have many different...
Should a SaaS company ever negotiate custom contracts?
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Channel sales options for a SaaS.
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One way to grow revenue of a SaaS company is by doing channel sales. It means using parties that are not a part of your organisation, “the channel”...
Branding & Kindness.
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Some marketers think they can create campaigns so that the consumer will think about a brand in a certain way. But it does not matter what you say...
User acquisition.
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It is important to have a solid strategy for user acquisition. If you do not actively pursue new users chances are that, a few months after...
There should be no need to shout.
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Most products are average. They target average people with average marketing and sales campaigns. When you have to choose between average...
The power of “new” in marketing.
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Tennis rackets do not improve a lot from one year to the next. However, every year a new version is launched. The new racket has a changed look and...
The fundament of all successful marketing and sales.
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A free solo climbing entrepreneur would probably have a hard time marketing insurance to government employees. The reason is that it would be...
Scarcity.
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I see the following happen at least once a week. Two toddlers are playing in a room filled with toys. One child grabs a car, and what a coincidence...
Locksmiths: how to do marketing when your customers need you immediately.
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When you are locked out of your house you immediately want to hire a locksmith to help you get back in. How would you market your services if you...
How to setup Google Ads campaigns.
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People who are getting started with Google Ads sometimes ask me for advice on how to setup their first campaigns. Listed below are the tips I always...