When you start selling your SaaS to larger customers, some of them will inevitably ask for custom contracts. Large companies can have many different...
Should a SaaS company ever negotiate custom contracts?
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Ramblings about Dutch diaries, tiger mosquitoes and rigid planning.
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In The Netherlands people live by their diaries. When you invite a Dutch friend for a coffee in an hour they will probably have something else...
Channel sales options for a SaaS.
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One way to grow revenue of a SaaS company is by doing channel sales. It means using parties that are not a part of your organisation, “the channel”...
Should you do a blogging challenge?
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This post completes my blogging challenge. The usual subject of the final article in a such a series is “what I learnt”. My goal with this blog has...
What to do when a client asks for a discount.
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In a previous post I explained why I always ask for a discount on larger purchases. But how should you handle this question if you are on the other...
Do you use free options?
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My friend Jan brought up the subject of free options over coffee. When he travels a longer distance by rail in Germany, say from Hamburg to Berlin...
Branding & Kindness.
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Some marketers think they can create campaigns so that the consumer will think about a brand in a certain way. But it does not matter what you say...
User acquisition.
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It is important to have a solid strategy for user acquisition. If you do not actively pursue new users chances are that, a few months after...
Cold emails.
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There are many other ways to generate leads, but I found cold emails to be one of the most effective. Over the years I have sent and received quite a...
There should be no need to shout.
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Most products are average. They target average people with average marketing and sales campaigns. When you have to choose between average...