What if I told you there is something you can do that will save a lot of money and only takes ten seconds? Sounds like a no-brainer, but it is not. Very few people do this consistently.
In the past years I have had hundreds of sales calls. Almost all calls were with founders or other executives. What surprised me most was that only a handful of potential customers asked for a discount.
Most people are uncomfortable asking for discounts, so very few do it. It is worthwhile to get over your discomfort and ask anyway. If the word discount is especially problematic for you, be less direct: inquire about offers, special pricing or anything similar.
I have made it a habit to do this for larger purchases, both private and business. A few weeks ago I saved about 20% on the hotel for our summer holidays. Instead of making the reservation via a booking website I asked them if they could give us a custom quote.
The worst thing that can happen is that no reduction is offered. Even that has an upside, you can be assured that you got the best rate and don’t have to worry about the next customer getting a better deal.