Being busy.


Today, two weeks before the end of this blogging challenge, I considered throwing in the towel. I am busy and wanted to use that as an excuse to let myself off the hook and not put in the effort of writing a new post.

But being busy is easy. Everyone has messages that “have” to be checked or errands that can be done. That is why being busy often signals a lack of focus on the hard things. And the hard things are the ones that get the real results. 

The difficulty of a task is a great proxy for the likely impact once it is completed. But we cite “busy work” as a reason not to make a difficult call, postpone doing something outside of our comfort zone or complete a challenging task. I also almost did that today.

I beat busyness this time and wrote my daily post. What will you do after reading this, busy work or something challenging? 

About the author

Ivo Oltmans
By Ivo Oltmans



My name is Ivo. In the last 10+ years I have worked on various SaaS products in marketing, sales and business development roles.

Want ideas to grow your company? I love meeting new people and chatting about business. My gmail handle is i.oltmans.

When in doubt whether or not to contact me, you should :-)