Being busy.

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Today, two weeks before the end of this blogging challenge, I considered throwing in the towel. I am busy and wanted to use that as an excuse to let myself off the hook and not put in the effort of writing a new post.

But being busy is easy. Everyone has messages that “have” to be checked or errands that can be done. That is why being busy often signals a lack of focus on the hard things. And the hard things are the ones that get the real results. 

The difficulty of a task is a great proxy for the likely impact once it is completed. But we cite “busy work” as a reason not to make a difficult call, postpone doing something outside of our comfort zone or complete a challenging task. I also almost did that today.

I beat busyness this time and wrote my daily post. What will you do after reading this, busy work or something challenging? 

About the author

Ivo Oltmans
By Ivo Oltmans

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About

My name is Ivo. In the last 10+ years I have worked on various SaaS products in marketing, sales and business development roles.

Want ideas to grow your company? I love meeting new people and chatting about business. My gmail handle is i.oltmans.

When in doubt whether or not to contact me, you should :-)