Life is about adding value, sales is doing that in a concentrated way. The goal of a sales person, and we all are but I will leave that for another...
A sales strategy that prevents churn.
A
The best way to pitch an idea.
T
Is a question the best way to pitch an idea?
The best bullsh*t filter.
T
“Hey, Ivo I would like you guys to add a few features to your product to do <high level description>. I really need that.” a customer told me over...
Charge more to make your customers happier.
C
“Price is what you pay, value is what you get” Warren Buffett famously said. Value is not tangible, it is a perception. That is why bottled water...
Online advertising – sometimes it makes sense to pay more.
O
Ad platforms report on many metrics such as click-through rates (CTR), number of impressions, conversion rate etc. When analysing the results of...
A valuable skill.
A
From the age of 15 I had a side job as a re-stocker in a supermarket. I still remember how nervous I was when I tried to get that job. I had to go to...
How to find the best pricing for your SaaS product.
H
Pricing is the source of endless discussions in many companies because it is impossible to know for sure if you got it right. There is no one-size...