Bad posts.


Just before you publish your work launch stress kicks in. “What if we launch before having x and the national tax agency sues us?”, “We should wait until a killer feature is ready”, “Wouldn’t it be better if we run a few more tests?”. And the list goes on and on. It happens to me and I see it everywhere.

Shipping requires guts and practice. When you start tweaking “just a little thing” it inevitably leads to more changes and delayed publication. Anticipating launch stress and setting a date you will stick to is half the battle. Publishing a post every day has been very helpful for me for this reason.

Another part is coming to terms with the math and accepting that half your work is below average by definition. Hit the publish button regardless.

About the author

Ivo Oltmans
By Ivo Oltmans



My name is Ivo. In the last 10+ years I have worked on various SaaS products in marketing, sales and business development roles.

Want ideas to grow your company? I love meeting new people and chatting about business. My gmail handle is i.oltmans.

When in doubt whether or not to contact me, you should :-)