One of the best marketing strategies I know is inventing a new product category. When you define the category you are automatically first. This means...
How to sell water.
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How to find the best pricing for your SaaS product.
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Pricing is the source of endless discussions in many companies because it is impossible to know for sure if you got it right. There is no one-size...
A simple way to stand out.
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We ordered plates from a webshop that is run by a very traditional brick-and-mortar store. Together with the plates came a handwritten note from the...