Tennis rackets do not improve a lot from one year to the next. However, every year a new version is launched. The new racket has a changed look and...
The power of “new” in marketing.
T
Being busy.
B
Today, two weeks before the end of this blogging challenge, I considered throwing in the towel. I am busy and wanted to use that as an excuse to let...
The fundament of all successful marketing and sales.
T
A free solo climbing entrepreneur would probably have a hard time marketing insurance to government employees. The reason is that it would be...
Scarcity.
S
I see the following happen at least once a week. Two toddlers are playing in a room filled with toys. One child grabs a car, and what a coincidence...
A simple solution to problems caused by Airbnb.
A
I have been an Airbnb customer since 2012 and love the platform. Airbnb has allowed many to have great experiences that would not have been possible...
Locksmiths: how to do marketing when your customers need you immediately.
L
When you are locked out of your house you immediately want to hire a locksmith to help you get back in. How would you market your services if you...
How to setup Google Ads campaigns.
H
People who are getting started with Google Ads sometimes ask me for advice on how to setup their first campaigns. Listed below are the tips I always...
Don’t be selfish, start a business.
D
To do good you can volunteer or work for an NGO. But there is a better way to make an impact: start a business. Businesses generate profits that you...
Legal-driven software development and sales.
L
On more than a few occasions I have heard stories from frustrated developers and sales people caused by the same department: legal. Developers who...
Why sales increasingly looks like consulting.
W
The internet has greatly impacted the role of salespeople. Vendors used to have information the general public could not access independently. If you...