It does not matter if you are a developer, accountant or stay-at-home dad. Sales is part of your job. Every day you try to convince people: a manager...
What you should know about sales.
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Pitfalls to avoid in your affiliate program.
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Did you ever consider launching an affiliate program? Working with affiliates can be a great way to generate leads and/or sales. Affiliates are...
No shaming.
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A few people asked which bank was the subject of the phishing and spam posts. Another person inquired why I had not included the name of the hospital...
Exceeding expectations could be a bad idea.
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Many companies include “we will exceed your expectations!” or something similar in their marketing material. This is a dangerous statement, because...
Where did the spam come from?
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You probably receive newsletters from too many companies and in some cases do not remember ever giving them your email address. Here is a small trick...
Treating employees like children.
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Some companies have blocked YouTube and other sites that can be used for non-work related activities. They also have a dress code and expense...
Seven ideas for lead generation.
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You have everything in place that makes your business attractive for prospective clients: a great product, happy customers and expertise in your...
Ask for a discount.
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What if I told you there is something you can do that will save a lot of money and only takes ten seconds? Sounds like a no-brainer, but it is not...
Bad posts.
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Just before you publish your work launch stress kicks in. “What if we launch before having x and the national tax agency sues us?”, “We should wait...
Bootstrap or raise money?
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Many entrepreneurs think that the only route to startup success is raising funds. But there is another way of building a company. Financing it with...