It does not matter if you are a developer, accountant or stay-at-home dad. Sales is part of your job. Every day you try to convince people: a manager...
Pitfalls to avoid in your affiliate program.
Did you ever consider launching an affiliate program? Working with affiliates can be a great way to generate leads and/or sales. Affiliates are...
No shaming.
A few people asked which bank was the subject of the phishing and spam posts. Another person inquired why I had not included the name of the hospital...
Exceeding expectations could be a bad idea.
Many companies include “we will exceed your expectations!” or something similar in their marketing material. This is a dangerous statement, because...
Where did the spam come from?
You probably receive newsletters from too many companies and in some cases do not remember ever giving them your email address. Here is a small trick...
Treating employees like children.
Some companies have blocked YouTube and other sites that can be used for non-work related activities. They also have a dress code and expense...
Seven ideas for lead generation.
You have everything in place that makes your business attractive for prospective clients: a great product, happy customers and expertise in your...
Ask for a discount.
What if I told you there is something you can do that will save a lot of money and only takes ten seconds? Sounds like a no-brainer, but it is not...
Bad posts.
Just before you publish your work launch stress kicks in. “What if we launch before having x and the national tax agency sues us?”, “We should wait...
Bootstrap or raise money?
Many entrepreneurs think that the only route to startup success is raising funds. But there is another way of building a company. Financing it with...