You frequently write the same names and phrases. For example, the name of your company or “Thank you for your message”. If you use iOS you can easily...
A simple productivity hack for iOS.
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Standing out is no longer optional.
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Twenty years ago you could have an average product and make a good living. Now competition is global and there is an online middleman that is making...
How I learned to code.
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My first job after university was in software. More than ten years later I was still working in the same industry, but I had never learnt to code. I...
A sales strategy that prevents churn.
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Life is about adding value, sales is doing that in a concentrated way. The goal of a sales person, and we all are but I will leave that for another...
The best way to pitch an idea.
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Is a question the best way to pitch an idea?
The hardest to do.
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The founder of a SaaS company told me over lunch that he had done an analysis. He looked at all the initiatives they had taken in the past two years...
Market segmentation is not only about demographics.
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Correctly segmenting your audience and targeting the right customers is key in marketing. Go after the wrong group and you will blow your budget in...
The best bullsh*t filter.
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“Hey, Ivo I would like you guys to add a few features to your product to do <high level description>. I really need that.” a customer told me over...
Why wait for a competitor?
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In this post I explained that inventing a new product category is a great marketing strategy. When you define the category you are automatically...
Charge more to make your customers happier.
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“Price is what you pay, value is what you get” Warren Buffett famously said. Value is not tangible, it is a perception. That is why bottled water...