My friend Jan read this post and asked if I was sure the emails were really sent on the request of my bank? I was 99.9%, which is not enough, so I...
Do bank surveys facilitate phishing?
D
Online advertising – sometimes it makes sense to pay more.
O
Ad platforms report on many metrics such as click-through rates (CTR), number of impressions, conversion rate etc. When analysing the results of...
Putting startups in perspective.
P
Startups get a lot of attention from the media. Founders of businesses that have existed for one-year are lauded as “brilliant entrepreneurs”. A few...
A counterintuitive logo.
A
Palm oil has a poor reputation when it comes to health, and its production is widely criticised for the environmental impact. As a result many people...
The bank that spams.
T
The Dutch bank I am a customer of decided that they want to improve their service. That is why they, or rather an agency they hired to do this, sent...
How to sell water.
H
One of the best marketing strategies I know is inventing a new product category. When you define the category you are automatically first. This means...
A valuable skill.
A
From the age of 15 I had a side job as a re-stocker in a supermarket. I still remember how nervous I was when I tried to get that job. I had to go to...
Burn your fingers.
B
It takes insight and courage to learn from mistakes. Insight to become aware, courage to admit to yourself that you made a mistake and may have been...
How to find the best pricing for your SaaS product.
H
Pricing is the source of endless discussions in many companies because it is impossible to know for sure if you got it right. There is no one-size...
A simple way to stand out.
A
We ordered plates from a webshop that is run by a very traditional brick-and-mortar store. Together with the plates came a handwritten note from the...