Did you ever consider launching an affiliate program? Working with affiliates can be a great way to generate leads and/or sales. Affiliates are...
Pitfalls to avoid in your affiliate program.
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Exceeding expectations could be a bad idea.
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Many companies include “we will exceed your expectations!” or something similar in their marketing material. This is a dangerous statement, because...
Seven ideas for lead generation.
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You have everything in place that makes your business attractive for prospective clients: a great product, happy customers and expertise in your...
Standing out is no longer optional.
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Twenty years ago you could have an average product and make a good living. Now competition is global and there is an online middleman that is making...
Market segmentation is not only about demographics.
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Correctly segmenting your audience and targeting the right customers is key in marketing. Go after the wrong group and you will blow your budget in...
Why wait for a competitor?
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In this post I explained that inventing a new product category is a great marketing strategy. When you define the category you are automatically...
Charge more to make your customers happier.
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“Price is what you pay, value is what you get” Warren Buffett famously said. Value is not tangible, it is a perception. That is why bottled water...
Online advertising – sometimes it makes sense to pay more.
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Ad platforms report on many metrics such as click-through rates (CTR), number of impressions, conversion rate etc. When analysing the results of...
A counterintuitive logo.
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Palm oil has a poor reputation when it comes to health, and its production is widely criticised for the environmental impact. As a result many people...
The bank that spams.
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The Dutch bank I am a customer of decided that they want to improve their service. That is why they, or rather an agency they hired to do this, sent...